Designers throw around terminology that sometimes makes one feel in need of survival tactics to know what’s being said. The focus of this programming is to have fun and at the same time be a little educational with the language designers use. Some of the language designers use such as “form follows function” and “post modern” are classic design expressions and have become known by the general public, albeit misunderstood and often misused. While other terminology used by designers is often only understood by other designers. We thought it would be fun to let people know what some of these terms mean so they could speak design too.

Here’s the premise: You never know when you’re going to run into a designer at a party or some other social event. You might even need to hire or work with a designer as part of your job or your personal life. Now you’ll be able to speak their language! Well, at least you’ll have a better idea of what they’re trying to say.

words of the week
 

X-height, animatic, international style, ideate–cool words to improve your vocabulary

"do you speak design" tee shirts

Some terms used by designers are so cool that we couldn't resist the temptation of offering them for people to wear. Click here to order one for yourself.

Design terms you can actually wear–maybe not fashion, but certainly fun

truth in advertising
 

A spoof of the world of marketing–from Cannes Film Festival–directed by Tim Hamilton

“The Art of Positioning” ebook
 

Everyday, thousands of messages compete for you prospects' attention. A solid positioning is the most effective way rise above the static and be heard by those that matter.

"The Art of Positioning" eBook

“Social Marketing” ebook
 

We've broken down the complex world wide web of social media into its respective parts so that you can join in and maybe even profit from it. Social media—the new way to talk about the brand experience.

"Social Marketing" eBook