Marks of Excellence

By By Per Mollerup

This book is an image fix for pop culture junkies, a visual reference for designers, and a crash course in semiotics.... A book that rigorously examines trademarks and their meaning is essential for the bookshelves of the visually inclined. It's also destined for the coffee tables of today's corporate wonks obsessed with branding. As a tasty book ready to be consumed, Marks of Excellence exemplifies the commodity value of visual identity.

By Ellen Lupton

The organization of letters on a blank sheet–or screen–is the most basic challenge facing anyone who practices design. What type of font to use? How big? How should those letters, words, and paragraphs be aligned, spaced, ordered, shaped, and otherwise manipulated? In this groundbreaking new primer, leading design educator and historian Ellen Lupton provides clear and concise guidance for anyone learning or brushing up on their typographic skills.

By Edward de Bono

Six Thinking Hats can help you think better—with its practical and uniquely positive approach to making decisions and exploring new ideas. It is an approach that thousands of business managers, educators, and government leaders around the world have already adopted with great success.